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Nowadays, Backstage is a known Cloud native incubating project used and endorsed by industry leaders like RedHat, VMware, and HP. But three years ago, it was a new project with no enterprise support that was applying an odd pattern to solve an emerging problem. Back then, terms like “Developer Portal”, “Developer Experience”, or “Platform Engineering” were mostly unheard of. When the technology’s value is as unknown as its risk, how do you convince your team to adopt it? Moreover, how do you sell it? Drawing from his experience pioneering the commercialization of Backstage, Jorge will show you tips to construct a narrative that communicates the business value of new Cloud native projects and adapt it when the context changes — and, oh boy, it changes fast! By the end of this talk, you’ll feel more confident putting together proposals for internal and external stakeholders so they’re willing to invest in adopting new OSS projects.
Jorge has a background in software engineering (ex-PayPal) and digital communication (UCLA). He is the author of the Linux Foundation Introduction to Backstage (LFS142) course, co-hosts community initiatives like the Backstage Unconference, and has marketed Backstage both in the enterprise... Read More →
